Much as is happening in print designs, such as in high-end magazines, there is a return to minimalist design and the use of white space. The age of the busy website with large amounts of content crammed into every nook and cranny appears to be over. White space and tasteful design give the impression of class and professionalism and also help to create a more natural flow. It provides breathing room and allows visitors' eyes to rest without being constantly bombarded by content. White space can also help to define the relationships between page elements, creating distinctions and allowing more easy identification of the hierarchy of importance. 

This is a trend that has been increasing in importance in recent years and 2025 is no different. Your site's UX must be smooth and uninterrupted, but also needs to be engaging. That means you need elements such as a fast page load, minimalist design (see above), multimedia elements, and relevant SEO content. However, it’s not just about ticking boxes; you also need to try and include these elements in creative and interesting ways. It is also important to combine modern UX elements with your site’s user interface (UI), which means using tools such as voice-enabled interfaces, video transcriptions, balanced motion designs and easy-to-read content. 

 

Remember, mobile web usage continues to grow in importance, with more than 50% of all web traffic now taking place on phones. So, any UX or UI elements you incorporate must be responsive and translate flawlessly between desktop, laptop and mobile interfaces. 

As with many other areas of life in 2025, the use of AI has shifted from being an auxiliary tool to a core component that drives the design process. In the coming year, AI will be at the heart of creating engaging and adaptive websites. It can be utilised to carry out repetitive tasks such as testing and bug detection but also has uses on the creative side. These include suggesting design and UX improvements, generating custom layouts and adapting content to meet individual user’s requirements. AI can analyse data in real-time and even predict what users want to see or find on your site. It can also be used to track user behaviour and patterns, creating individualised web designs for different users. That will create more dynamic websites tailored to user’s needs, driving both engagement and conversion rates. 

Much like the use of AI in web design, the use of augmented and virtual reality tools is no longer just a concept, it is happening in 2025 in a big way. Website designers will be able to use both AR and VR to create more immersive experiences which allow customers to explore products and services in much more in-depth and engaging ways. For example, this could include allowing customers to take virtual tours of products in their homes, AR trials or interactive 3D models. Both AR and VR could also have significant marketing and branding potential in 2025. 

 

As the technology powering AR and VR continues to improve (such as a wider adoption of headsets and more widely available 5G connections) more and more websites will start to utilise their potential. However, there is a way to go and 2025 will only see the beginnings of this technology’s true power. 

Sustainability in web design is an idea that has been gaining traction and will become big in 2025. Businesses are now creating websites that are not just visually appealing but also environmentally friendly. That means sites that are designed to reduce digital carbon footprints by minimising energy consumption, optimising performance and using more eco-friendly hosting options. However, it’s also about creating more accessible and inclusive designs, especially by using features such as alt text for images, better keyboard navigation and screen reader compatibility. 

Websites will also become more playful in 2025. That could include the use of more interactive elements (harnessing the power of AI to create individual experiences). It could also include elements such as animated cursor design and using bolder and more interesting colour palettes. 

 

These web design trends of 2025 will help your website feel more modern, fun and engaging. More crucially, they will improve its efficacy and help drive potential customers into your sales funnel. With websites continuing to be the key way of interacting with people and presenting your goods and services to the world, your site must work as hard as it can in 2025. To find out more about how web design changes in 2025 could boost and grow your business, get in touch with a member of our team here at it’seeze Cardiff.